Our healthcare system is becoming more patient-centric. Gone are the days when healthcare providers can ignore patients needs beyond the critical care juncture, it is those hospitals, doctor groups, private practices, HMOs, and other or related health providers that take the time to learn about their patients that will win in the decades ahead. This is true in the United States as well as in many places around the world. Moreover, best-practices healthcare R&M (Research and Marketing) is leading the charge on Big Data initiatives and combining that with market research with customer data-mining (analytics) and using these results to provide smart out-bound marketing and communication for new patients and patient-base retention.
1World has worked with top healthcare providers and operations to provide a platform for patient-centric care and increasing and improving the two-way dialogue that is now occurring between the patient and the care-givers. Physicians practicing patient-centered care improve their patients’ clinical outcomes and satisfaction rates by improving the quality of the doctor-patient relationship, while at the same time decreasing the utilization of diagnostic testing, prescriptions, hospitalizations, and referrals. Patient-centered practitioners focus on improving different aspects of the patient-physician interaction by employing measurable skills and behaviors. This type of care can be employed by healthcare providers in any specialty, and it is effective across disease types.
In point of fact, patients most want good communication, and they report reduced symptoms and better outcomes when they receive it. Doctors practicing patient-centered care systems in place to continually measure patient perceptions. On-line tools, such as provided by 1World, are often used and questions are related to patient satisfaction and other care parameters. Moore and Wasson, in their study, The Ideal Medical Practice Model: Improving Efficiency, Quality and the Doctor-Patient Relationship, document improved patient satisfaction and education using opinion-gathering online tools. It is important to remember that patient-centered care revolves around continually questioning patients to assess their needs and the effectiveness of the care they are receiving.
In summary, patient-centered care is a method of care that relies upon effective communication, empathy, and a feeling of partnership between doctor and patient to improve patient care outcomes and satisfaction, to lessen patient symptoms, and to reduce unnecessary costs. Doctors are able to help their patients become more compliant with treatment and active in the management of their diseases. Patients also feel more satisfied with the care that they are receiving. In many ways, it is the cure for what ails our health care system.