We see three related KEY BENEFITS in adopting the 1World platform for campaign teams:
1) A Program of Measuring what people think on issues that matter for the candidate and his/her election.
2) Electability Content creation such as infographics and debates (actual or mock) vs. his/her competition.
3) Voter/Issue Analysis of the results of opinion gathering, updated on a regular basis for candidates and their teams in order to provide a distinct competitive advantage to win elections.
In terms of measuring what people think on the issues, that is where the 1World engagement applications come into play in a second way-- after the up-front user engagement objective for web and mobile visitors-- as a powerful opinion gathering and analytics platform. By putting any of the 1World engagement applications on a candidate’s web site or digital properties they can gather opinions quickly and easily. By placing the 1World Poller on partner and other sites in the candidates network one can enjoy more votes and more diversity of votes. By taking advantage of 1World’s Global Exchange Network (over 700 affiliate sites today, expecting many thousands in 2016), poll/opinion questions can gather votes on an even wider basis to allow you to compare and contrast your voting population(s). Similarly, Debate Forum enables the candidates or party representatives to provide their arguments on various issues, and the voters can vote on the issues, the arguments given, and the persuasiveness of the candidates all to the benefits of the candidates and the election process.
1World also offers these engagement application solutions for all major smartphone applications and social media venues. All the votes and opinions given are brought to a central database, no matter what “online venue” or “online platform” is used to gather the individual input. The 1World platform also enables the creation of custom landing pages so that online advertising and cross-promotions land poll voters to a logical extension of the link flow for higher response rates.
Candidates and their teams can analyze all the data, breaking down the issues in their district or state of what people think and feel on the various issues. Furthermore, 1World provides the ability to compare & contrast the results from their district (or state) vs. others, as well as within different areas within their district (or state) enabling them to draw sharp delineations on the issues and what stances to take to best reflect their local electorate.
In addition to measuring what people think as outlined above, candidates can also use the 1World platform to host debates with their opponents. If not an actual debate then a Mock Debate where the candidate provides the opponent’s arguments and stances from published sources allowing an inherent shaping of the messaging for the candidate using this election-marketing tool.